How is social media an effective tool in link building and SEO? We all know that in this generation, young adults to senior citizens are into social media and it is already part of everyday, But, can it make a website successfully optimized or can invite more traffic? Well, these are just some of the questions frequently asked by website owners and bloggers.
As a matter of fact, social link or link building thru social media can be a big help but making it our primary and only method could not be so effective. Why? Because not all the target market or audience is on social media. They may not be active or worse, they do not have an account. Even if you work hard on your ads, if it will not reach the right audience then it is useless.
Another reason why social media alone is not recommended because of the relevance and trust scores is not that high. The domain and page authority will be badly affected since the relevancy score will be based on contents from other websites or pages.
Although in social media, you can use the sponsored ads section instead of depending on basic social shares. Although, this method will only make you visible temporarily and it is not free of charge. It is similar to other paid ads but this one is through social platforms.
In link building, you have to consider other methods like link drop, content, social media etc. because these ways will surely help your website to gain a higher rank in search engine, attract more readers or daily visitors and promote your brand without having a hard time and not spending any cost.